About us

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Hi, I'm Ceasarea, founder of Arrowhead Roots.

I've lived in Winneconne for years. I'm raising my daughter here. Our family's roots in this community run deep for generations. We're not strangers. We are Winneconne.

A lot of people have been asking who we are.

What I want people to know is this:
Arrowhead Roots wasn't born overnight. We've been building this business for well over a year now. Every detail, every product, every idea, every late night and early morning has been intentional. This wasn't a whim. This was a vision built with a whole lot of heart and a deep love and respect for our community.

And we'll continue to build.

Because this community deserves places that believe in supporting local farmers, Clean food, clean products, veteran-owned businesses, Wisconsin makers, and the small businesses that make towns like ours special.

Everything I'm building is for my daughter, for our family, and for the community that has shaped us for generations. I want her to grow up in a place where people know their neighbors, support local businesses, and take care of one another.

We're still here and we're just getting started.

If you have questions about who we are or what we're building, please reach out. I'd rather have a conversation than assumptions tell our story.

We're building more than a business.

We're building home.